SAMANTHA BEE “THIS IS NOT A GAME, THE GAME”

Written and produced in collaboration with the TBS and Full Frontal teams, I directed this epicly wacky spot for Sam Bee to help her get out the vote ahead of the midterms.

An encounter in a dive bar with a mysterious hooded figure (Patten Oswald) sets Sam on a quest across our great land to find the Oracle, the one who possesses the key to voter turnout, which is - duh - an HQ trivia style game where you can win money and prizes! Capturing Sam’s unique comedic tone in theatrical, broadcast and social spots we crafted a hilarious narrative with stakes as high the election itself.

 

THIS IS A GENERIC MILLENNIAL AD

THE making lifetime’S COZY christmas

After Lifetime asked my team to create a Christmas campaign with the coziness cranked up to 11, I just couldn’t resist directing this Christopher Guest-inspired Behind-the-Scenes doc to capture the cutest, cuddliest, most claustrophobic shoot ever.

The original spot was so well loved the network adopted the concept for their holiday gifts— mailing blankets mugs and hot chocolate to their teams and vendors.

Stock photography doesn’t have to be generic, but in this case, it had to be as generic as humanly possible.

In partnership with stock-photo supplier Dissolve, “This is A Generic Millennial Ad” exposed all the most overused, tired and lazy advertising tropes that marketers think young people actually like. This campaign scored over two million views, a Webby nomination, and write-ups in AdAge, FastCo, and The Verge.

 

The vagrancy project

NOT SO SUPER

I directed this Super Bowl campaign for the NY Anti-Trafficking Commission to help raise awareness about trafficking of sex workers around sporting events.

For most of us “the big game” means a long Sunday with chicken wings, beer, and friends— but for pimps and traffickers it is one of their biggest money making weekends of the year. In fact, trafficking actually increases around big sporting events, with more women sold on Super Bowl weekend than tickets for the game.

Between leaving Nobu and launching his first restaurant, L.A.’s Alluette, chef Miles Thomson launched The Vagrancy Project, an exclusive and experimental dining experience hosted in his own living room.

This documentary profiles Mile’s unique approach to the art of food and the intimate yet exuberant atmosphere where strangers became friends by bonding over radically delicious culinary creations.

 

SUSTAINABLE MAINE

YES I CAN! LIVING WITH MS

Taking a holistic approach to wellness, Can Do MS, helps people with multiple sclerosis retain mobility by teaching exercise.

Founded by Olympic Skier Jimmy Huega, their mission is to not only help empower those living with MS, but to help them find strength and face their diagnosis with courage.

I directed this naturalistic documentary, to showcase Red Lobster’s commitment to ethical and ecological fishing practices.

Ensuring sustainability is vital not just for the ocean life, but also for the lives of those whose livelihood is so tightly tied to the health of the ocean.